About Us

Why You’ll Love Cheers

collierville liquor storeCheers Wines & Spirits has been serving the central Collierville area for 18 years. We’re known for our friendly, knowledgeable employees, who specialize in customer service and are available to help you with product selection and recommendations for parties and events.

  • Can’t find that special bottle you’ve been searching for? Need a unique wine as a present for that special someone? Come browse our extensive selection or let us use our contact list to help you source it.
  • Hosting an important event or wedding but not sure where to start in thinking about your beverage needs? We’ll help you tackle your big event with ease.
  • If you’re ready to commit to being a serious wine connoisseur, let us help you create a plan and build your collection — all at once or one bottle at a time.
  • Need to make an impression for that important business colleague or client? We know what wines or spirits gift will make you stand out.
  • Just want to explore new wines and spirits for your own enjoyment? Get on our email list to learn about special events and tastings.

Cheers’ custom-made Tasting Bar is said to be the favorite in the county among wholesalers and visiting industry leaders such as wine makers, distillers, and their representatives.

Our Friday and Saturday tasting events continue to gain popularity in the community, and many customers plan their trips to Cheers around our tasting schedule.

Our History

Cheers Wines & Spirits was founded in 1998 with the purchase of T&G Liquors (established in 1968). The store had just doubled their size in this same location to expand into the wine market, in response to the population explosion of Collierville. Over these 18 years, we have grown from four employees to 15. Our inventory has expanded from under 500 items to almost 5000, making us the largest wine and liquor retailer in Collierville.

We are proud of this accomplishment, but never stop trying to make Cheers a better place to shop. We are constantly updating — from flooring to custom cabinets and wine racks, lighting and wall colors. Most importantly, our Cheers staff samples, presents, stores, and takes pride in the selection we craft for our customers each and every day.